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DoubleLife was making it pretty clear he's rooting for that rapist view of egoism, and that was my point in bringing the complete ethical dead eng it leads to.

I'm 100% with that stirnerian egoist position you're expressing here. 20th century capitalism -from Rand to macho liberal boomers to Madonna, among other moral entrepreneurs- has found ways to confuse that egoism with... this egoism. Where commodity cult has turned the self into a commodity, its glorification is amalgamated with the emancipation of the individual on the social markets.

i.e Self-value is entirely defined in relation to its external exchange value within spectacular relations, yet the value of the self, for itself (or its ownness) is regarded as irrelevant to the social equation. Coz if you don't sell albums and don't have orgies in your Manhattan loft, why the fuck would you matter, right, Madonna?

Yet the Madonna figure is a shallow, dead commodity like the rest of commodities. It is reflecting life yet not manifesting it.