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If you had any capacity for critical thought and reading comprehension, then you’d be able to discern that when Jason — and plenty of other critics, including (horror of horrors!) Marx — use the term “ideology” they aren’t referring to a random group of ideas, but a *totalizing and limited set of acceptable ideas* that impose a specific order onto the world. Self-theory is the opposite of ideology. If you don’t like Jason’s writing, try Debord or Vaneigem.