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"Several of the slogans have taken on a life of their own in the years since May 1968, and this is true of no other slogan than the infamous,“Sous les pavés, la plage.” 27 This slogan is singularly interesting, because it was created specifically for the movement and is more associated with “mai68” than any other slogan.This slogan was invented by Bernard Cousin and his compatriot Bernard Fritsch, an advertiser also known as Killian."

https://aquila.usm.edu/cgi/viewcontent.cgi?article=1273&context=honors_t...

idk, the situationists have always seemed like strange crypto-marxist revolutionaries to me! Those damn life stylists!