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Tucker joining the "ethical consumerism" bullshit bandwagon with 15% of sales going to "THE GOOD CAUSE" is kind of cringe. Pushing for sales with the idea that by buying his books they are supporting "THE GOOD CAUSE" is kind of a shit on the struggle he is pushing for sales through and a shit on potential readers. He's reduced himself to the type of practices Starbucks and WholeFoods do, to draw in liberal-leftist idiots.