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i've seen this in people who i've known are really arrogant. They impose strict standards on themselves, which they barely fallow, and their interactions with other people mostly consist of judging/controlling based on those same mind hobgoblins. This all consists of autonomously created thought structures which are not ideologies in the strictest sense of the word, but are grandiose conceptions of "self" (often based on celebrities and "values"). Kanye West and Donald Trump are typical examples of this.

Self love is inclusive towards all kinds of self-love, including the shittiest and most manipulative varieties. Egotism is the love of the ideal of a projected self, whereas egoism can mean that, AND it means a necessary and at times a little douschey selfishness.