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Pathos in politics
Pathos has its hand in politics, primarily in speech and how to persuade the audience. Pathos is directly linked with an audience. Audience is a collective subject of speakers on which an orator tries to impact by own argumentation, or how to effectively utilize pathos in rhetoric, the way in which one appeals to the listener or reader is similar in appealing to an audience of voters in a group, and not to the individualist. In the case of politics and politicians, it is primarily more in argumentative singing and speaking. In essence knowing people's emotions helps to enable one to act with words versus writing alone, to earn another's credibility and faith, and basically to manipulate their loyalties.