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I'd specify that in the current context, soft power is more dangerous and pervasive than the hard, due to the confluence of current technological "progress" with neoliberal politics, where even the role of neofascism through social media looks like sock-puppet scapegoating (by either useful idiots and/or trollbots) in order to make totalitarian neolib views more acceptable to a wider public.

My worry is how even we are with the situation from 100 years ago, where we got a clear resurfacing of EUGENICS (through gene editing and transhumanism) through mostly the neoliberal progressives, which could eventually end up in the same hellhole than during the '30s.