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Crimethinc can't seem to come up with a coherent message on social media technology, let alone digital technology in general. The last two paragraphs - a quotation which I presume they are endorsing - illustrates their ideological and theoretical confusion perfectly: conflating the normal human social process of communication with the radically different digital platforms known as "social networks", misunderstanding the question of the "neutrality" of technology, naively assuming that somehow this same digital technology could be stripped of all its inherently authoritarian and depersonalizing qualities under a different social system. Jacques Ellul would have disagreed, as would John Zerzan.

If a technology such as digital social networking were truly neutral, then it could be re-fashioned or re-imagined in an egalitarian society, but it is not neutral. It is a technology designed for a mass, depersonalized society, and its use will always reflect this inner dynamic.