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“Do the work” of grinding years of engaging our loved ones and neighbors to try and shift people’s views on what’s going in an attempt to undermine support for the Zionist project?"

what would even make me think that the zionist project relies on the support of normal people at all? it's a military project: exists and perpetuates itself through extreme use of force, as we can clearly see.

BDS has been around for a very long time and is probably one of the better case studies in the limits of the "moralsuasion" type of liberal and lefty politics. finger wagging, "awareness raising" and relatively effective economic boycotts that still don't change much.