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I think it's at least meaningful is how it frames (even if implicitly, often beneath people's consciousness) herd dynamics. And this framing is defined by more than just marketing; it is institutional and structural. Like I recall being involved in some college tent city a while back, and I couldn't escape being treated as some kind of professor by the youngsters and being called "mister".

I wasn't saying that generations aren't a bullshit social construct driven by institutions; we NEED some intergenerationality in anything we do, or any approach that negates the generational scheme. Bookfairs are kinda successful at that... but we gotta also look beyond bookfairs. Tabling is just another over-the-counter transaction, and lectures are, well... you know what pattern they remind you of.

I got the impression it's way more important than it looks, as we're living in a neoliberal age of apparent historical stagnation, where everything that isn't mass-produced by society has gotta be started over at every new cohort. MARK MY WORDS.