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I'd probably have to read more BB to take in the full context of the paragraph you extracted, but I enjoyed The Abolition of Work.
The Situationists took aim at capitalism's --- indoctrinuation by commodity fetishism--- methodology, and they borrowed from a plethora of social theories and experiences in an attempt to snap perps out of their blind obedience to this authority and instead pursue more authentic forms of life woven within immediate organic-based desires removed from the marketplace.