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Chief here. I mean anonymous. I mean anonymous chief. My label is my name is my label.
We label everything. We are pattern seeking. (A lot if not most creatures are. Cows react differently to a cowboy on a horse than a cowboy walking a horse.) I think the labels help us recognize or form a pattern(s). When we label something, maybe it's like categorizing a thing into a set (pattern) we recognize. i.e. that person has the same traits as someone else I know, therefore, bitch; or you're wearing a cowboy hat, therefore, republican. Or even, you're wearing a dress, therefore, girl. Whether a label is viewed as positive or negative would seem to be personal bias or experience with the label.
I used to label army as simple, marines as robots, air force as lazy, etc. (Other people created the labels and I carried on the labels) and I think I was comparing them to me (navy) to place myself in a different category, separate and above the others.
Or maybe labelling is a way to identify a thing and move on. i.e. that fireman ran into that building and saved that dog, therefore, hero; or, that person just farted in the elevator as they got off, therefore troll.
Labels are tools, useful for fixing or breaking things.
IDK